big brand names for little onesWe just got a notification that the Basefashion online store is planning to release 20% off on-site offer to celebrate Black Friday and Cyber Monday. The offer should be valid from Nov 28 to Dec 1. If you are planning to treat your kids or perhaps looking to buy special gifts for little relatives, put a reminder to visit basefashion to check their range.

Boys and girls brands include: Converse, Moschino,Tommy Hilfiger, Bjorn Borg, Voi, UCLA, Barbour, DKNY, Lelli Kelly, Monnalisa and many more. 

The store has a nice story to tell. Started back in 1910 as a small tailoring store in East London the business was growing, shaping and changing while staying in the family. Over time “Granditers” had become the place to get “suited and booted”. Throughout the 80’s and 90’s Franklyn developed  the enterprise further and opened a small chain of fashion stores around London.

Although now re-branded as Base the business continue to stay in the family and remains proudly non-corporate. The last 10 years was all about opening Base online store for their team and refocussing on becoming fully Children’s clothing retailer.

big brands for little ones If you are not sure about buying online, there are three Base stores you can visit – in Bluewater, Westfield London and Westfield Stratford. They stock major brands such as Polo Ralph Lauren, Armani and Gucci.

 Otherwise, they do have free returns policy , so in case you order online you can return for refund or exchange within 28 calendar days from the date product was bought.